Over the last 20 years, Build-A-Bear Workshop has significantly contributed to transforming the retail customer experience. Sharon John became CEO of Build-A-Bear in 2013 to help the beloved brand elevate to the next level. Because of the changes that were made to return Build-A-Bear to profitability over the past few years, I was curious about Sharon’s perspective on transformation. Here’s what she told me, “To create long-term impact as a business change agent, it’s less about changing the business than changing the mindset of the people that run the business.”

As you think about transforming your enterprise consider first, what is the mindset of your people who run the business …