A.G. shared, “The dreams that never come true strategy where a CEO gets caught up in high level aspirations and mission statements that never get translated into concrete where to play and how to win choices. A vision is not strategy. Make choices you can execute.”
A.G.’s wisdom reminds me of one time I asked a CEO about his mission and he scrambled through his desk draw to find the laminated card … I knew right then that his company did not answer the important questions like where to play and how to win. One good question to think about is what is your company’s strategy and does everyone know their role?