On Friday I interviewed Dan Sullivan, CEO of Collette, America’s oldest tourism company. I found out Collette was donating an incredible 21% of net profit to charity. When I asked Dan to explain he said, “I believe corporations should take care of their people, their community and our world. Collette gave 5,000 hours of service last year. An employee recently told me how the 4 hours a month she contributed unexpectedly made her a better person. For CEOs seeking ideas on this, a great resource is CECP.