CEO leadership: From international business growth to social media

Fernando Aguirre is Chairman and Chief Executive Officer of Chiquita Brands International, Inc., a publicly held company, where he assumed the leadership role in January, 2004. The company has $3.5 billion in revenues and sells products worldwide with the Chiquita brand on bananas, healthy snacks and smoothies, and Fresh Express salads in North America.

Interview Aired:  10/7/2012