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Managing in Crisis While Serving The Customer

Gary Bhojwani, President and CEO of Alliance Life, a $9 billion provider of annuities in the U.S. market, talks with Robert Reiss about managing a company in crisis while still serving the customer. Bhojwani tells how businesses can have the courage to sacrifice in the short term to produce sustainable results in the long term that serve the customer, the business, and its stakeholders. Other issues Bhojwani discusses are the process for turning the company around, balancing customer and employee needs, and investing in technology.

Interview Aired: 11/07/2010