Creating the American Dream Lifestyle

Brothers Shep and Ian Murray, Co-Founders of Vineyard Vines, are interviewed by Robert Reiss about building a lifestyle business, pursuing the passion of working for one’s self, and doing whatever it takes to satisfy customers. The Vineyard Vine’s interview is a case study of building a business, starting with sweat equity and credit card funding. It is a personal recounting of how a couple of Madison Ave-type guys, escaped the corporate pressure cooker to build a dream and do something that they loved.

Interview Aired: 07/25/2010