The leader in whole earth sweetners

Paul Block, CEO of Merisant, talks with Robert Reiss about the process of managing innovation by using well honed techniques, an innovation team with the right attributes, and knowing your destination with certainty, i.e. what you want to achieve. Block also provides his views on the role of the CEO in the innovation process and he relates an important company characteristic which is especially vital for entrepreneurs. Block’s interview contains several real world examples to illustrate his advice. It’s an insight into the sweetest part of the food products industry.

Interview Aired: 07/11/2010