Creating new products that people love

In this interview Brendan Synnott shares the inside story of how he develops new products and builds passion in the market. He shares personal challenges he faced and the bold moves he did to succeed in areas like distribution. An expert on building online communities and a down to earth loyalty, he discusses what it takes for entrepreneurs to bring vision to fruition. He also talks about lessons he learned in two distinct phases as a contestant on the show ‘Survivor’.

Interview Aired: 05/02/2010