mather

Branding you business & its significance to corporate philanthropy

Shelly Lazarus, Chair of Ogilvy & Mather Worldwide, talks on the CEO Show with Robert Reiss about branding your business – the importance and scope of brand, using brand to build a business, and the role of philanthropy to engage the customer. Lazarus radiates the excitement she gets from promoting the development of new ideas within her company and discusses the fragility of those ideas in their early stages.

Interview Aired: 02/21/2010