Authenticity — design and service — in gaming

In this interview Mitchell Estess discusses how the Mohegan Sun brand is different from others and explains their objectives in delivering the ‘customer experience’ in their venues … from hotels to race tracks to basketball teams owned in the Mohegan Sun family. Reiss and Estess discuss the role of the CEO, and the culture and lessons Estess learned growing up in the famous Grossinger family.

Interview Aired: 08/09/2009