make-a-wish

Driven by purpose — insights from a leading non-profit

David Williams, CEO of Make-A-Wish Foundation, talkswith Robert Reiss about how compassion driven by purpose has enabled the granting of over 160,000 wishes to children having life threatening conditions. Williams discusses the importance mission focus: knowing exactly what your business is, what it is good at and what it’s not. Williams also provides other insights about building a successful business that are applicable to both profit-making businesses and non-profits.

Interview Aired: 03/15/2009