The path to becoming the world’s leading florist and gift company
James McCann, Founder and CEO of 1-800-Flowers, talks with Robert Reiss about serving the customer and discusses the role of an executive in creating a cultural environment and managing the culture of the business. He also talks about helping employees achieve, understanding the customer, the importance of technology, and a key trait that distinguishes entrepreneurs.

Interview Aired: 03/29/2009