fresh-direct

Reinventing the grocery industry through the internet

Rick Braddock shares a powerful model for predicting customer internet behavior and responding real time with new ways to engage the customer. He talks about Fresh Direct and its role in reinventing the online supermarket business. Braddock also shares leadership philosophies he gained in his many previous roles including President of Citibank and CEO of Priceline.com

Interview Aired: 12/14/2008