The new hot virtual community driven brand

Steve Jones, CEO of Jones Soda, talks with Robert Reiss about how customer involvement and relationship-building are propelling the growth and direction of the company. Jones makes a compelling case for a customer-focused business model and the use of attitudinal segmentation to create new products and support marketing decisions. Jones also explains how being “socially involved” is a big part of the Jones Soda character and identity – and another source of business growth.

Interview Aired: 08/10/2008