Reengineering an iconic brand through quality, prestige and innovation.

In this interview Henry Juszkiewicz discusses how while still in his 20’s he became CEO of the iconic Gibson Guitar Corporation. To turn the company around he tells exceptional practices including how he used a chain saw as a demonstration to align senior managment. He also shares insights about how his engineering background was utilized. This interview starts with an historic event … Juszkiewicz and Reiss actually do a short ‘jam’ together on guitar, which they performed in the studio where Paul Simon recorded Graceland.

Interview Aired: 06/22/2008