The renaissance of Rolls-Royce

Paul Ferraiolo, President of Rolls-Royce Motor Cars North America, talks with Robert Reiss about the renaissance of Rolls-Royce and the emerging family of exciting new vehicles suiting the needs of the most discerning customers. Ferraiolo relates how the image of luxury, unsurpassed comfort and unequaled quality are implicit in the Rolls-Royce name and how customization and exceptional post-purchase service assure an experience not found elsewhere in the motoring world.

Interview Aired: 03/16/2008