America’s leader in direct response TV
A. J. Khubani, CEO of Telebrands, is interviewed by Robert Reiss about the growth of direct marketing, the process of taking products to market, and how successful accelerated product launches can be a science, using his “ABCD marketing” concept. Khubani discusses the process for recognizing which new products will succeed and the need to create a continuing flow of innovative products for consumers. Khubani also relates how he built Telebrands into a leading enterprise that has helped many inventors build their products into household brands.
Interview Aired: 12/30/2007