The art of hugging for three generations in high-end retail clothing and accessories

The Mitchell family has built some of the most loved retail stores in America. In this extended 30 minute interivew Jack Mitchell discusses the ‘hugging’ concept, as well as customer intimacy where customers actually become part of the family. He also talks about Mitchells unique systems for anticiapting customer needs to improve the customer experience.

Interview Aired: 12/09/2007