A Business Case for a Green Environment

Ray Anderson, Founder of Interface, Inc, is interviewed by Robert Reiss about how a business commitment to a sustainable environment drives superior value to the customer. Anderson talks about his epiphany and how that led him to structuring his business practices to help save The Earth, an action that also has helped boost profitability. Ray Anderson was credited as the first CEO of a major organization build a sustainable business. In this interview, Anderson, considered the grandfather of the green movement, shares his pioneering extraordinary vision.

Interview Aired: 09/16/2007