Building a business based by caring for its customers

In this interview, David Friedfeld, CEO of a second generation family business, talks about the foundation of this leading optical supplies wholesaler by caring for each category of its customers, discusses how this is done, and reveals how this contributes to business growth. The ClearVision Optical sense of business ethics is very evident in Friedfeld’s remarks, including employee involvement in the management of the business, their work environment, and even office layout. Friedfeld also talks about the process of engaging with the customer and using customer feedback to improve service. The interview is relevant to many other types of businesses.

Interview Aired: 07/20/2007